Example: Average revenue per customer per month: $85 · Gross margin: 70% · Monthly churn: 3% → Customer lifetime value: $1,983.
Average customer lifetime: 33.3 months
Monthly gross profit per customer: $59.50
Frequently asked questions
How do I calculate customer lifetime value? Enter your numbers above and the result updates instantly. For example: Average revenue per customer per month: $85 · Gross margin: 70% · Monthly churn: 3% → Customer lifetime value: $1,983.
Is this Customer Lifetime Value Calculator free? Yes — completely free with no sign-up or paywall. It runs entirely in your browser and keeps working offline; the numbers you enter never leave your device.
How accurate is it? It uses the standard published formula for customer lifetime value. Results are estimates for planning — not financial, tax, medical, engineering, or legal advice.