How do I calculate cac? Enter your numbers above and the result updates instantly. For example: Sales & marketing spend: $60,000 · New customers acquired: 400 → Customer acquisition cost: $150.00.
Is this CAC Calculator free? Yes — completely free with no sign-up or paywall. It runs entirely in your browser and keeps working offline; the numbers you enter never leave your device.
How accurate is it? It uses the standard published formula for cac. Results are estimates for planning — not financial, tax, medical, engineering, or legal advice.