Example: Customers at start: 1,200 · Customers at end: 1,250 · New customers added: 90 → Retention rate: 96.7%.
Customers retained: 1,160
Frequently asked questions
How do I calculate customer retention? Enter your numbers above and the result updates instantly. For example: Customers at start: 1,200 · Customers at end: 1,250 · New customers added: 90 → Retention rate: 96.7%.
Is this Customer Retention Calculator free? Yes — completely free with no sign-up or paywall. It runs entirely in your browser and keeps working offline; the numbers you enter never leave your device.
How accurate is it? It uses the standard published formula for customer retention. Results are estimates for planning — not financial, tax, medical, engineering, or legal advice.