The percentage of customers (or revenue) lost in a period.
Churn compounds mercilessly: 3% monthly churn means losing ~31% of customers a year. It is the gravity every subscription business fights — and small improvements are worth fortunes.
Example: 42 of 1,200 customers lost = 3.5% monthly churn ≈ 35% annually.
FAQ
What is Churn Rate in simple terms?
Churn compounds mercilessly: 3% monthly churn means losing ~31% of customers a year. It is the gravity every subscription business fights — and small improvements are worth fortunes.